Book: Words That Work


" If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

  • Author : Dr. Frank Luntz
  • Publisher : Hachette Books
  • Release : 02 January 2007
  • Category: Language Arts & Disciplines
  • Pages : 368
  • ISBN 13 : 9781401385743

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Book Words That Work
Score: 4
From 6 Ratings

Words That Work Book Summary :

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Book: Words that Work


In Words that Work: How to Get Kids to Do Almost Anything, author Alicia Eaton, a leading Harley Street Hypnotherapist & Advanced NLP Practitioner, explains how much easier it is to get children to co-operate.

  • Author : Alicia Eaton
  • Publisher : Troubador Publishing Ltd
  • Release : 28 September 2015
  • Category: Family & Relationships
  • Pages : 200
  • ISBN 13 : 9781785894237

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Book Words that Work

Words that Work Book Summary :

Wouldn’t it be fantastic if you could simply wave a magic wand to get kids to do what you wanted? Too many parents, and teachers for that matter, struggle to get their requests heard, understood and taken seriously – kids just don’t seem to be able to do as they’re told nowadays. In Words that Work: How to Get Kids to Do Almost Anything, author Alicia Eaton, a leading Harley Street Hypnotherapist & Advanced NLP Practitioner, explains how much easier it is to get children to co-operate, simply by changing the vocabulary and structure of your sentences. She shows how powerful words are if you know about the NLP ‘language of persuasion and influence’. And also shares the secret to slipping ‘hypnotic influence’ into day-to-day conversations. Originally a Montessori teacher and a mother to three, now grown-up children, Alicia’s combined all her skills, knowledge and expert training to create this unique parenting system that really works. So whether the issue is mealtime arguments over fussy eating or junk food cravings; an anxiety or phobia about dogs, spiders, going to school or exams; a lack of confidence; bad habits such as nail-biting, thumbsucking or bedwetting, you’ll quickly learn what to say and what not to say. You’ll be able to put an end to the nagging and yelling that gets you nowhere and wears you out; reward systems and star charts that quickly lose their appeal; bribery and punishments that achieve nothing and make everyone feel bad. Parents who appear to have well-behaved, happy, high achieving kids are not just plain ‘lucky’ - quite simply, they’re handling things differently and with a bit of inside knowledge, you can too.

Book: Words That Work in Business


Practical tools matched with recognizable work scenarios to help anyone address the most common workplace relationship issues.

  • Author : Ike Lasater
  • Publisher : PuddleDancer Press
  • Release : 06 August 2021
  • Category: Business & Economics
  • Pages : 138
  • ISBN 13 : 9781892005014

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Book Words That Work in Business

Words That Work in Business Book Summary :

Practical tools matched with recognizable work scenarios to help anyone address the most common workplace relationship issues.

Book: Web Words That Work


Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more.

  • Author : Michael Miller
  • Publisher : Que Publishing
  • Release : 27 December 2012
  • Category: Business & Economics
  • Pages : 304
  • ISBN 13 : 9780133354096

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Book Web Words That Work

Web Words That Work Book Summary :

Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; a

Book: Words at Work


Words at Work is a powerful resource for learners who want to expand their vocabulary in order to use English more effectively in a general Business English context.

  • Author : David Horner
  • Publisher : Cambridge University Press
  • Release : 07 November 1996
  • Category: Foreign Language Study
  • Pages : 138
  • ISBN 13 : 0521438721

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Book Words at Work

Words at Work Book Summary :

Words at Work is a powerful resource for learners who want to expand their vocabulary in order to use English more effectively in a general Business English context. The 17 task-based units cover a range of essential topics, from Company organisation and Advertising to Finance and Information systems. The introduction unit on learning vocabulary successfully gives learners good ideas on techniques for remembering more words. The index also provides a way in to the specific vocabulary area they want to focus on. Words at Work is accompanied by a listening cassette. Every unit contains at least one listening task and one pronunciation task, to give learners the opportunity to hear and practise the vocabulary as well as see it. Words at Work is completely self-contained, with an answer key, tapescripts and an index with phonetic transcriptions, and can be used by learners working on their own.

Book: Words At Work


Susan Benjamin's six-step process can turn your next business documnet into the best you've ever written.

  • Author : Susan Benjamin
  • Publisher : Basic Books
  • Release : 08 September 1997
  • Category: Business & Economics
  • Pages : 256
  • ISBN 13 : 0201154846

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Book Words At Work

Words At Work Book Summary :

Today's business prose has to be done yesterday. And it has to cut through gigabytes of other information. Can your memos and marketing material compete? do you spend so much time agonizing over words that you have no time for other work?With Words at Work you can make your writing faster, more foreceful, and more fun. Susan Benjamin's six-step process can turn your next business documnet into the best you've ever written. Learn to: Raise a “writing umbrella” to make your message memorable; exorcise the demons of past criticism and bad advice; strengthen your style at a glance with “no-read” editing.Words at Work gives you quick-and-easy recipes for the most important letters, reports, and proposals. It steers you around the potholes of punctuation, usage, and grammar. Soon all your business documents, from press releases to e-mail, will reflect your best work—and leave you enough time to do that work!

Book: Teaching Words and How They Work


This book, written by an award-winning authority on reading instruction, shows teachers how to make small changes to teach more words and also how words work.

  • Author : Elfrieda H. Hiebert
  • Publisher : Teachers College Press
  • Release : 06 December 2019
  • Category: Language Arts & Disciplines
  • Pages : 168
  • ISBN 13 : 9780807763179

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Book Teaching Words and How They Work

Teaching Words and How They Work Book Summary :

Research shows that vocabulary is the best support for students’ comprehension of narrative and information texts. Often, vocabulary instruction focuses on a few target words in specific texts. However, to understand the many new words in complex texts students need to know how words work. This book, written by an award-winning authority on reading instruction, shows teachers how to make small changes to teach more words and also how words work. Many of these small changes involve enrichments to existing vocabulary practices, such as word walls and conversations with students. Each chapter includes descriptions of teachers’ implementation of small changes to support big gains in students’ vocabulary. This book, which has sufficient depth in research and theory for graduate and undergraduate courses in vocabulary instruction, also offers practical steps that K–8 teachers can use in any reading program to help all students grow their vocabulary. Teaching Words and How They Work shows teachers how to: Identify the most important word families to teach. Teach students to use opening text as background knowledge for comprehending the rest of the text. Use word walls with more purpose and greater student engagement. Select the right words to teach from new information texts. Better understand limitations of leveled texts and how to adjust. Use assets and address challenges to support English learners. Access free mentor and teacher resources online at textproject.org.

Book: Words at Work


Whatever you write at work, you'll do it more effectively and creatively once you've read this book. "Catch the spirit in this book and follow the suggestions. I guarantee your writing will improve, and you'll be a happier communicator.

  • Author : Lynda McDaniel
  • Publisher : Assoc for Creative Business writing
  • Release : 01 August 2009
  • Category: Business & Economics
  • Pages : 164
  • ISBN 13 : 0615304265

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Book Words at Work
Score: 4
From 1 Ratings

Words at Work Book Summary :

Words @ Work shows everyone from executives and entrepreneurs to up-and-coming staffers how to organize information creatively (no tedious outlines!); cut the fat (editing tips and tricks); harvest a feast of ideas (Brain Dump); and write in a clear, conversational style that people want to read.

Book: Make Your Words Work


His warm, witty, entertaining instruction teams with solid examples as well as exercises. Get the good word now. This is the writing course to help you make your work more powerful, more readable, more salable.

  • Author : Gary Provost
  • Publisher : Crossroad Press
  • Release : 07 June 2020
  • Category: Reference
  • Pages :
  • ISBN 13 :

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Book Make Your Words Work

Make Your Words Work Book Summary :

Gary Provost practices what he preaches in Make Your Words Work. He helps you learn to write well by, among other things, writing well himself. His warm, witty, entertaining instruction teams with solid examples as well as exercises. Get the good word now. This is the writing course to help you make your work more powerful, more readable, more salable.

Book: Blah Blah Blah


The Solution: This book offers a way out of blah-blah-blah. It's called "Vivid Thinking." In Dan Roam's first acclaimed book, The Back of the Napkin, he taught readers how to solve problems and sell ideas by drawing simple pictures.

  • Author : Dan Roam
  • Publisher : Penguin
  • Release : 01 November 2011
  • Category: Business & Economics
  • Pages : 368
  • ISBN 13 : 9781101558706

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Book Blah Blah Blah
Score: 4
From 2 Ratings

Blah Blah Blah Book Summary :

Ever been to so many meetings that you couldn't get your work done? Ever fallen asleep during a bulletpoint presentation? Ever watched the news and ended up knowing less? Welcome to the land of Blah Blah Blah. The Problem: We talk so much that we don't think very well. Powerful as words are, we fool ourselves when we think our words alone can detect, describe, and defuse the multifaceted problems of today. They can't-and that's bad, because words have become our default thinking tool. The Solution: This book offers a way out of blah-blah-blah. It's called "Vivid Thinking." In Dan Roam's first acclaimed book, The Back of the Napkin, he taught readers how to solve problems and sell ideas by drawing simple pictures. Now he proves that Vivid Thinking is even more powerful. This technique combines our verbal and visual minds so that we can think and learn more quickly, teach and inspire our colleagues, and enjoy and share ideas in a whole new way. The Destination: No more blah-blah-blah. Through Vivid Thinking, we can make the most complicated subjects suddenly crystal clear. Whether trying to understand a Harvard Business School class, or what went down in the Conan versus Leno battle for late-night TV, or what Einstein thought about relativity, Vivid Thinking provides a way to clarify anything. Through dozens of guided examples, Roam proves that anyone can apply this systematic approach, from leftbrain types who hate to draw to right-brainers who hate to write. This isn't just a book about improving communications, presentations, and ideation; it's about removing the blah-blah- blah from your life for good.

Book: Magic Words at Work


Magic Words at Work captures lessions learned in the trenches and coins perfect turns of phrase for every office situation, including: • Raising Your Voice Can Work Better Than Raising Your Hand: Don’t spend your life asking for ...

  • Author : Howard Kaminsky
  • Publisher : Currency
  • Release : 10 February 2004
  • Category: Business & Economics
  • Pages : 224
  • ISBN 13 : 9780767918060

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Book Magic Words at Work

Magic Words at Work Book Summary :

From the bestselling authors of Magic Words: a collection of workplace wisdom for spectacular results on the job Having survived and thrived in the competitive media industry, Alexandra Penney and Howard Kaminsky are now revealing their strategies for success. Magic Words at Work captures lessions learned in the trenches and coins perfect turns of phrase for every office situation, including: • Raising Your Voice Can Work Better Than Raising Your Hand: Don’t spend your life asking for permission and waiting to be called on • The Red Light Is On: Learn the secret to working without interruption • Make Like a Prairie Dog: When management is in flux, stay low to the ground • I'm Going to Lead Between the Lines: Find a solution, then make it fit the rules • Low Overhead Equals High Independence: Living debt-free keeps your options wide open With a memorable mixture of chutzpah and charm, Kaminsky and Penney deliver the bottom line on rising to the top.